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B2B Marketers Stepping Up Focus On Message Mapping And Content Sequencing
Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with…
Industry News February 10
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…
Blog February 10
A Compelling Case For B2B Advocate Marketing Investment
Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to…
Industry News February 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
