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B2B Marketers Tap Analytics To Identify Social Media’s ROI
Social media is no longer just a tool for building brand awareness. It is a channel by which…
Industry News April 8Marketo Co-Founder Launches Account-Based Marketing Startup
Citing the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position…
Industry News April 83 Tech Trends For Smarter Audience Targeting
By Andy Bear, Quad/Graphics “Consumers' time and attention around media is in flux…while the risks and rewards are…
Demanding Views April 8



















