The Latest

Filter By Topic

Filter by Types

The 2016 Killer Content Awards

The 2016 Killer Content Awards

It has been an exciting year for content marketing. In the 2015 installment of our Killer Content Awards…

February 17
buyer personas Rachel Young SiriusDecisions targeting and personalization
SiriusDecisions' Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…

Industry News February 17
DBG mergers & acquisitions Merkle Merkle CRM
Merkle Positioned For European Expansion With DBG Acquisition

Merkle Positioned For European Expansion With DBG Acquisition

Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee.…

Industry News February 17
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series