Demand Gen Report

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

How CallRail Empowered The Search Labs to Deliver Client Profits

When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge—...

Female hiker sitting on the floor and looking at a generic map

Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

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New AI-Powered Adaptive Identity Resolution Offered by Hightouch

News Brief

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

News Brief

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

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Latest Posts

A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth.…

Industry News November 6

What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts

The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.

Blog May 31

Restructuring At Eloqua Begins In Wake Of Oracle Acquisition

Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua's marketing automation offering the centerpiece of its Oracle Marketing Cloud…

Industry News March 11