by Elise Schoening | Jul 10, 2019 | Industry News
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff...
by Brian Kardon, Fuze | Jul 9, 2019 | Demanding Views
The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while others are languishing. Data from SiriusDecisions and the DMA show a broadening range of performances across marketing organizations, including...
by Brianna Ruback | Jul 2, 2019 | Industry News
Poor data practices continue to be a detriment to any company’s success, according to a new report from Dun & Bradstreet. The research shows that almost 20% of businesses have lost a customer due to using incomplete or inaccurate information, while an...
by Brianna Ruback | Jul 1, 2019 | Industry News
DealSignal, a B2B marketing data provider, launched Intent-based Inbound Enrichment, a new module designed to automatically enrich inbound leads with verified account, contact and third-party data. Intent-based Inbound Enrichment aims to provide verified contact and...
by Brianna Ruback | Jul 1, 2019 | Solution Spotlight
DemandWorks Media is a B2B demand generation vendor specializing in content syndication, ABM, webinar promotions and intent-based monitoring. FEATURES/FUNCTIONALITY With a series of highly targeted B2B email newsletters, DemandWorks Media aims to enable companies to...
by Brianna Ruback | Jun 28, 2019 | Industry News
Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for an undisclosed fee. The acquisition aims to combine both companies’ expertise to better power customers’ data-driven sales...
by Elise Schoening | Jun 27, 2019 | Industry News
IntentData.io unveiled Contact Level Intent Data, which is designed to help marketing and sales teams identify key decision makers who are actively researching a product or service. The solution is positioned to use publicly sourced data to provide full contact...
by Brianna Ruback | Jun 27, 2019 | Industry News
HG Insights, a technology intelligence provider, released HG for LinkedIn, an integration with LinkedIn’s Matched Audiences API that is positioned to help digital marketers better target prospects through the use of technology filters. The integration aims to...
by Elise Schoening | Jun 26, 2019 | Blog
Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of...
by Brianna Ruback | Jun 26, 2019 | Industry News
NetLine, a B2B content syndication and lead generation network, launched a new, free tool called Audience Explorer, which is designed to help marketers search and analyze buyer consumption and engagement behavior in real time. Users start by indicating their target...
by Klaudia Tirico | Jun 26, 2019 | Industry News
In the current content and email-saturated landscape, B2B marketing and sales professionals are constantly challenged with crafting relevant messages that stand out from a sea of “Hello, [first name]” subject lines. Naturally, the topic of personalization is often...
by Brianna Ruback | Jun 25, 2019 | Blog
Last week, the AMB Leadership Alliance hosted ABM Revealed: How to Align, Engage and Measure for B2B Success, a two-and-a-half-hour virtual “master class” designed to provide registrants with strategic takeaways to help them maximize their ABM achievements. To help...
