Demand Gen Report

New AI-Powered Adaptive Identity Resolution Offered by Hightouch

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle...

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

News Brief

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

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Live radio or podcasting. Podcasters recording audio or video podcast in the studio. Online show. Radio host speaking in microphone and interviewing guests. Vector illustration isolated on white

Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education…

Feature December 26

Sales manager brainstorming sales strategies.

The Top 5 Sales Tips For B2B Salespeople

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…

Feature December 24

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How B2B Marketers Will Innovate Their Advertising Throughout 2025

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…

Industry News December 19