Demand Gen Report
Retailers Have Cracked the Buying Experience, Why Can’t SaaS?
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term “retail therapy.” Retail leaders of our modern era have made the sheer...
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Reimagining Account-Based Marketing In The Age Of AI
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…
Feature January 27Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber
Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…
Demanding Views January 27Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.
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