Demand Gen Report
New AI-Powered Adaptive Identity Resolution Offered by Hightouch
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle...
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Latest Posts
CIOs Struggle To Define AI Value, But Continue To Invest In New Projects
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed.…
Blog December 18
Jasper Launches AI Studio To Help Teams Build & Scale Gen AI Solutions
Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows.
Industry News December 18
What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’
On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…
Demanding Views December 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
