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Demand Gen Report

DV AI AgentsDemanding Views

AI Agents Boost Productivity Without Sacrificing Performance

Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A...

Featured

AI agents and smart assistants automate tasks and support human intelligence. Enhance workflows, drive innovation in business, marketing, education, data analysis, and sales with AI powered tools.

Pricefx Unveils 125 Agents to Help B2B Businesses

News Brief
Survey Questionnaire Or Poll On Tablet Computer

How AI is Reshaping ABM: Take the 2025 Survey

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Businesses marketing concept, The crowd flew towards a huge magnet similar to gravity.

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

Feature
Businessman interacts with a human avatar, representing AI and virtual collaboration in a modern office with a city view.

ValueSelling Launches AI Avatar Sales Coach

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Businessman working with modern devices, Data analytics report a

Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12
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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11
Businessman pays for a creative idea. Artist's work. Decent pay for creative work. Light Bulb ideas and money balance on the scale. Value of idea. Business concept. Flat style. Vector illustration.

Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

Feature December 11
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