by James Hickey | Nov 13, 2025 | Case Studies
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in London. This allows drivers to rent a fully licensed vehicle for rideshare apps like Uber and Bolt, offering a flexible and cost-effective alternative to...
by James Hickey | Nov 12, 2025 | Feature
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career, not understanding the shorthand used can make you feel lost. The vocabulary of marketing is not static; it evolves alongside technology and strategy....
by James Hickey | Nov 11, 2025 | News Brief
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with...
by James Hickey | Nov 11, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
by James Hickey | Nov 11, 2025 | News Brief
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from Responsive. Inside the Buyer’s Mind: What Shapes B2B Decisions Today surveyed 350 B2B buyers across industries, regions, and company...
by James Hickey | Nov 10, 2025 | News Brief
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026. Creating the industry’s first true end-to-end...
by James Hickey | Nov 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Nov 10, 2025 | News Brief
A new report from Hightouch found that even though marketers most often cite tools as their top pain point, 75% of the time the reason is actually disconnected data. The report, Has Martech Failed Marketers?, analyzed 384 conversations with marketing leaders and...
by Steve Niemiec, Chief Revenue Officer, Informa TechTarget | Nov 7, 2025 | Demanding Views
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and even though there’s only one name on a final contract) that’s simply not how deals are closed. Today’s buying environment is defined by high-stakes,...
by James Hickey | Nov 6, 2025 | News Brief
Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all Go-to-Market data into an account-based model. This empowers marketing...
by James Hickey | Nov 6, 2025 | Blog
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI)...
by James Hickey | Nov 6, 2025 | News Brief
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now live for all users, the platform brings together email...
