by James Hickey | Nov 4, 2025 | News Brief
Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new Curated Ecosystem Audiences, Bombora applies its unique ability to translate high-value B2B data into actionable digital audience...
by James Hickey | Nov 4, 2025 | News Brief
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of...
by James Hickey | Nov 3, 2025 | News Brief
Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps technology leaders make smarter, faster decisions by...
by James Hickey | Nov 3, 2025 | News Brief
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate AI tools into their go-to-market applications to keep up. But...
by Tiffany Nwahiri, Founder & CEO, 3rd + Taylor | Oct 31, 2025 | Demanding Views
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of more than 14,000 executives. That statistic is often treated as proof that marketing is...
by James Hickey | Oct 30, 2025 | News Brief
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals a significant gap between strategy and successful...
by James Hickey | Oct 30, 2025 | Case Studies
A key component to any restaurant is making sure their customers have an experience that keeps them coming back. Even if the food exceeds expectations, issues with reservations or being seated on time will have an impact on return visits. The Melting Pot, the premier...
by James Hickey | Oct 29, 2025 | News Brief
Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling short in today’s high-CAC environment. To...
by James Hickey | Oct 29, 2025 | Blog
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial...
by James Hickey | Oct 29, 2025 | Blog
Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness and demand generation into a single,...
by James Hickey | Oct 28, 2025 | News Brief
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial intelligence (AI) search marketing strategies. Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing...
by James Hickey | Oct 28, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence...
