Demand Gen Report

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI) and advanced automation. This surge is not about playing catch-up; rather, it...

Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?

Demanding Views

Decision Confidence Index from Haus A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement

News Brief

Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Blog

NetLine Demandbase ABM ABM concept illustration.

NetLine, Demandbase Join Forces to Elevate ABM Programs

News Brief

Latest Posts

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…

Industry News January 28

Humans type the keyboard by working with AI, Artificial Intelligence, Learning Business Internet Technology Concepts in futuristic business, and developing innovations for future technology changes.

Reimagining Account-Based Marketing In The Age Of AI

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…

Feature January 27

An illustration depicts a team of four diverse individuals working together in a modern office setting. They use computers, tablets, and whiteboards to collaborate effectively

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…

Demanding Views January 27