by James Hickey | Mar 23, 2026 | News Brief
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent report from Dreamdata. The LinkedIn Benchmarks Report 2026 found that LinkedIn is the only platform to deliver positive return on ad spend...
by Devin Lynch, Chief Growth Officer, Acclaro | Mar 20, 2026 | Demanding Views
Global demand generation has typically followed a predictable model. First, build campaigns in English, translate (or transcreate) the assets into local language, and finally, launch the program in new markets. However, the AI era has necessitated a massive change to...
by James Hickey | Mar 19, 2026 | News Brief
Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data collaboration partner, making Chalice Growth Scored Audiences available directly within LiveRamp’s ecosystem. LiveRamp customers...
by James Hickey | Mar 19, 2026 | Blog
Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026 B2B Trends Research Report illuminates this reality, showing how budget and staffing limitations directly impact both productivity...
by James Hickey | Mar 19, 2026 | News Brief
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the definitive destination for...
by James Hickey | Mar 18, 2026 | News Brief
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video, and connected TV (CTV) capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent...
by James Hickey | Mar 18, 2026 | Feature
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today, marketers apply AI as broadly across data, content, and creativity as any industry. The State of AI in Marketing 2026 from Jasper explores how...
by Chris Golec, Founder and CEO of Channel99 | Mar 17, 2026 | Demanding Views
Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This year, their wish has finally been granted. Siloed platforms are quickly giving way to fully-integrated, often automated new workflows, promising that 2026 will be...
by James Hickey | Mar 17, 2026 | Blog
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more...
by James Hickey | Mar 17, 2026 | News Brief
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a rep‑free experience, according to a recently released survey from Gartner. The survey of nearly 650 B2B buyers found the shift is already underway—45% reported they used AI during a...
by James Hickey | Mar 16, 2026 | News Brief
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director and Chair of Informa TechTarget effective March 1. Martell, the New York-based Chief Executive of Informa Markets, will succeed Mary...
by James Hickey | Mar 16, 2026 | Blog
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement...
