by James Hickey | Mar 16, 2026 | Feature
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in order to connect with their audiences in the age of artificial intelligence (AI). As marketers think about how to adapt the journey, workflows, and metrics...
by James Hickey | Mar 13, 2026 | Blog
That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference, from our keynotes, our trademark informative sessions, the workshops this year including the AI Hackathon, the networking going on the Marketplace, hallways and the...
by Adam Greco, Product Evangelist at Hightouch | Mar 13, 2026 | Demanding Views
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise marketing suites are bought, implemented, and defended. Complaints about large vendors aren’t new. What is new is the intensity, consistency, and scale of...
by James Hickey | Mar 12, 2026 | Blog
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to...
by James Hickey | Mar 11, 2026 | News Brief
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline and revenue accountability as buying committees grow more complex and executive scrutiny increases. Based on a survey of 300 senior B2B marketing,...
by James Hickey | Mar 11, 2026 | Feature
B2B marketers heard from one of their own when OpenAI’s Head of B2B marketing detailed their professional capabilities in an era where artificial intelligence (AI) makes the impossible achievable. Dane Vahey’s keynote address at B2B Marketing Exchange (B2BMX) 2026,...
by James Hickey | Mar 11, 2026 | Blog
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Ashley Faus, Head of Lifecycle Marketing, Atlassian, starts off the day with a keynote address focused...
by James Hickey | Mar 10, 2026 | News Brief
B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media is taking a modernized approach to content syndication with a new tool designed specifically for how today’s buyers research, evaluate, and...
by Dave Egloff, Gartner Sales Practice | Mar 10, 2026 | Demanding Views
Chief Sales Officers are measured on revenue delivery and transformational leadership. Yet, Gartner finds that 89% of CSOs struggle to balance the risks of change with the obligation of hitting sales targets. Since 2022, sales organizations have averaged three to four...
by James Hickey | Mar 10, 2026 | News Brief
Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform, announced the next phase of their exclusive partnership that redefines how B2B organizations engage their buyers. The two companies will now...
by James Hickey | Mar 10, 2026 | Feature
In an industry where technology plays a fundamental role when it comes to output and performance, Elfried Samba remind B2BMX 2026 attendees that human connection is still the most powerful growth lever in modern B2B. Titled Building a Sexy Brand in an Unsexy Industry,...
by James Hickey | Mar 10, 2026 | Blog
The second day of B2BMX starts with a leader from one of the leading artificiual intelligence companies in the world: Dane Vahey, Head of B2B Marketing, OpenAI. After the timely keynote, immerse yourself in a full day of dynamic breakout sessions, and collaborative...
