by Demand Gen Report Team | Feb 18, 2013 | Industry News
MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release. In the report,...
by Demand Gen Report Team | Feb 15, 2013 | Industry News
GoodData, a provider of cloud-based platform and apps, has expanded its partner offerings to enable them to build, promote and sell their own customized pre-built business analytics tools, called Bashes, on the GoodData BashMarketplace. These Bashes are created by...
by Kim Zimmermann | Feb 14, 2013 | Industry News
SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to help marketers address the challenges of increasing ROI, speeding implementation and reducing the overhead of day-to-day management....
by Kim Zimmermann | Feb 13, 2013 | Industry News
For as long as marketers have been compiling customer records, those records have been inaccurate and incomplete. A retail marketing executive, for example, recently said that in the process of cleaning up its database the company discovered hundreds of customers with...
by Kim Zimmermann | Feb 13, 2013 | Industry News
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans to integrate their platforms. The integration will enable marketers to more effectively manage their online presence and deliver...
by Kim Zimmermann | Feb 12, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost More organizations have made content creation and distribution a priority for 2013, and have allocated a higher percentage of their budgets to prove it. But what’s all the fuss about? Why content marketing, and why now? By...
by Kim Zimmermann | Feb 12, 2013 | Solution Spotlight
The AssistEdge tool from Infosys transforms contact centers to deliver an integrated and seamless cross-channel experience. The AssistEdge tool from Infosys transforms contact centers to deliver an integrated and seamless cross-channel experience....
by Demand Gen Report Team | Feb 12, 2013 | Industry News
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue in 2012. In addition, Bizo said it works with two-thirds of the top 50 B2B brands. Key milestones that fueled the 2012 success include: Increased...
by Kim Zimmermann | Feb 11, 2013 | Industry News
While not specifically mentioning continued integration with Salesforce.com, Oracle and Eloqua officials pledged ongoing support for multiple CRM systems in a joint statement issued after shareholders approved the deal on Feb. 8. Eloqua users had previously expressed...
by Kim Zimmermann | Feb 8, 2013 | Industry News
Revenues of B2B marketing automation vendors will grow 50% to reach $750 million in 2013, according to Raab Associates’ just-released B2B Marketing Automation Vendor Selection Tool (VEST). While the growth rate is slightly lower than the 2012 rate of 54%, the...
by Demand Gen Report Team | Feb 7, 2013 | Industry News
Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social...
by Demand Gen Report Team | Feb 6, 2013 | Industry News
“Over the next ten years, IBM will sell more to the CMO than to the CTO.” That’s a direct quote from Ginni Rommety, CEO of IBM, and there might be no better illustration of the change that is sweeping the art and science of marketing. The company that has...
