by Demand Gen Report Team | Feb 24, 2012 | Industry News
The Identified engine is designed to provide professionals visibility into the market demand for skills and background. The company sought out an efficient method for highlighting sales ready leads for its inside sales team, as well as a way to provide automated email...
by Demand Gen Report Team | Feb 23, 2012 | Industry News
Pardot upgraded its email editor with enhancements to visual capabilities. The new visual editor is designed to allow marketers to edit specific sections of their email (header, paragraph, sidebar, etc.) and customize each section. Pardot has also added 36 new,...
by Demand Gen Report Team | Feb 21, 2012 | Industry News
The organization was founded in 2006 by several early marketing operations professionals who sought to provide a forum for new industry resources and networking opportunities The organization is now the largest group of Marketing Operations professionals in the...
by Demand Gen Report Team | Feb 21, 2012 | Demanding Views
People talk. A lot. The volume of conversations on social media channels is mind numbing. People send about 300 million tweets a day and Facebook has 845 million active users. It makes sense then that some of these conversations will include a need for a product or...
by Demand Gen Report Team | Feb 21, 2012 | Solution Spotlight
More than 300 beta customers have been using the we-based platform over the last six months to close the loop between their content, audience and existing tools. The LoopLogic platform is designed to enable marketers to extend the leverage from existing content and...
by Demand Gen Report Team | Feb 15, 2012 | Industry News
Raab is regarded as one of the top analysts/consultants in the marketing technology space, based on his work helping marketers to select and deploy marketing automation systems. Malcolm Friedberg, Principal of Left Brain DGA, pointed out that Raab will add valuable...
by Demand Gen Report Team | Feb 15, 2012 | Industry News
Highlighting this opportunity, a recent survey conducted by DGR showed that: More than 90% of B2B buying purchases start with content engagement; and More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their...
by Demand Gen Report Team | Feb 14, 2012 | Demanding Views
By Paige O’Neill, VP Marketing, Aprimo Happy customers are a B2B brand’s best salespeople. These brand advocates can be tremendously potent ambassadors for a sales force, especially now that social media platforms make it easier than ever for satisfied...
by Demand Gen Report Team | Feb 13, 2012 | Solution Spotlight
SMTP.com a global service provider of cloud-based messaging and email delivery, recently launched an email Suppression tool for its Ecosystem Service Delivery platform. The tool is designed to enhance visibility to the status and results of customers’ email...
by Demand Gen Report Team | Feb 10, 2012 | Industry News
A recent study, conducted by BtoB Magazine and commissioned by Rainmaker, identified a real opportunity in the e-commerce market, “As B2B e-commerce moves to center of the purchasing stage, B2B companies need to create a bona fide B2B store online, featuring...
by Demand Gen Report Team | Feb 10, 2012 | Industry News
“We’re proud to see DemandGen Report (DGR) flourish as a key source for professionals in the increasingly hot lead generation sector,” says Editor Andrew Gaffney. “Marketers continue to be challenged to develop a stream of unique content that helps engage...
by Demand Gen Report Team | Feb 8, 2012 | Industry News
The updated product is focused on delivering improved design functions and asset management capabilities, giving marketers optimal control over their marketing processes while executing content-based lead nurturing programs. According to Erramouspe, the company has...
