by Demand Gen Report Team | Mar 13, 2012 | Solution Spotlight
The software offers budgeting, project management, scheduling, registration, speaker/exhibitor/sponsor management, lead retrieval, event web sites, seating, surveying, email marketing, venue selection, booth purchasing, social networking and mobile applications. The...
by Demand Gen Report Team | Mar 12, 2012 | Industry News
“Every year we like to look back and see the marketing automation success our customers realize by way of the data,” said Justin Gray, CEO, LeadMD. “LeadMD’s clients sent out more than 500 million emails last year, but we wanted to know what those emails,...
by Demand Gen Report Team | Mar 8, 2012 | Industry News
Among its customers on the Spark platform is Post.Bid.Ship., an organization that aids shippers and transportation providers in the commercial transportation market. The company reported using the Spark platform to increase lead generation by more than 300%; reduce...
by Demand Gen Report Team | Mar 7, 2012 | Industry News
Adding Email Marketing Capabilities “We saw the potential to bring these things together in a marketing suite – to combine social marketing, search marketing, and publicity,” Vocus EVP and COO Bill Wagner told DemandGen Report. “If you do social...
by Demand Gen Report Team | Mar 5, 2012 | Demanding Views
1. Content Management Systems The content to conversion journey typically starts with some high-level content like blogs, videos, newsletters and more. Even those cool infographics have to live somewhere people can find them. Churning out all your content can be...
by Demand Gen Report Team | Mar 2, 2012 | Industry News
New speakers added to the agenda include top authors and thought leaders in demand generation and content including Matthew Papertisan, Research Director, Demand Generation Strategies at industry benchmark firm SiriusDecisions; Elle Woulfe, Senior Marketing Manager at...
by Demand Gen Report Team | Mar 2, 2012 | Industry News
Data Integration Poses Marketing ChallengesFor many enterprises, data integration issues can limit their ability to create these types of integrated campaigns. According to a recent Gleanster survey of more than 300 companies, 79% said that achieving acceptable data...
by Demand Gen Report Team | Mar 1, 2012 | Industry News
Some of the highlights from these new speakers and session will include: Building on SiriusDecisions’ foundational work in the area of demand creation, Papertisan’s session will highlight the vital need for marketers to understand stages of the buying...
by Demand Gen Report Team | Feb 29, 2012 | Industry News
More Leads or Better Leads? According to the report, for example, 46% of top-performing companies implemented marketing automation to get higher-quality leads, while 41%did so in order to generate more leads. Among non-top performers, a much higher number — 58% –...
by Demand Gen Report Team | Feb 28, 2012 | Solution Spotlight
Developed by Compsoft plc, UK-based developer of mobile and tablet apps, iPresent for iPad is a new business tool for organizations to manage, access and present sales content. Compsoft also develops bespoke apps for companies including npower, Symantec, Hotels.com...
by Demand Gen Report Team | Feb 28, 2012 | Demanding Views
By Bryan Brown, Director of Product Strategy, Silverpop Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant...
by Demand Gen Report Team | Feb 27, 2012 | Industry News
A Community Creates OpportunitySCN wasn’t originally built as a lead-generation vehicle — it was started as a platform to facilitate conversation with and within the SAP community. Almost immediately, though, SCN community leaders discovered that SAP users were...
