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Understanding And Maximizing Sales Content ROI

Producing high-quality sales content is vital to fueling conversations later in the buying journey. But there is still room for improvement to measure sales content impact: nearly 20% of marketers have no sales content metrics in place at all. This infographic from Seismic highlights research from the company's recent Sales Content ROI survey, and provides best practices for marketers looking to better measure the value of their sales content.