Navigating Through The 5 Marketing Measurement Roadblocks

According to Demand Gen Report’s annual Marketing Measurement and Attribution Benchmark Survey Report, a majority of marketers (87%) name marketing measurement and reporting as a growing priority for their organization, but 58% say their current ability to measure and analyze marketing performance “needs improvement” or worse. This interactive experience outlines…

The Rise of Marketing Automation — Statistics and Trends

This infographic from Invesp details the latest statistics and trends in marketing automation, including that marketing automation can boost sales productivity by nearly 15% and 63% of marketers plan to increase their marketing automation budget in 2018.

Marketing Post GDPR: Two Tribes Of Marketing

This infographic from Marketo outlines the two varying approaches marketers have adopted ahead of the General Data Protection Regulation (GDPR). According to new research from Marketo, 55% of marketers have taken a marketing-first approach, while the remaining 45% have taken a legal-first approach.

Optimize For The View: The Ideal Length For Your Next Video

This infographic from HubSpot offers insights into video marketing and explains how the ideal video length varies across social media channels. Audience engagement on Facebook peaks around videos that are a minute long, meanwhile it is the 30-second videos that perform best on Instagram.

Live Streaming And Business

This infographic from SummitLive demonstrates the power of livestream video in the B2B space, including how audiences are likely to watch live video for eight times as long as video on-demand and videos posted on social media garner 1200% more shares than text and images combined.

How To Create A B2B Social Media Strategy (Without Being Boring)

When it comes to social media marketing, B2B companies could stand to take a page from the B2C playbook and venture outside their comfort zone to experiment on different social media platforms. This infographic from Sprout Social walks you through the dos and don'ts of B2B social media marketing and…

The Road To Successful Personalization

Research shows that 96% of marketers believe personalization helps advance their relationships with customers. But what are the best strategies for success? This infographic from Evergage explains how to personalize your campaigns to maximize lead engagement and conversion.

How To Measure Content Marketing

This infographic from Brandpoint details how to accurately measure content marketing strategies throughout the buyer journey. It also offers suggestions for boosting content awareness and acceleration.