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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Infographic: Six Tips For Contagious Content

This infographic from WhoIsHostingThis?, a web hosting company, touches on the psychology behind what drives…

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Infographic: Designing Email For Mobile Viewing

The increasing use of smartphones is giving a boost to the effectiveness of email marketing.…

Infographic: The Do’s And Dont’s Of Content Marketing

Blogs, infographics  and press releases are all integral to a top-notch content marketing plan and…

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Infographic: Why Responsive Email Design Matters

With nearly half of all email being opened on mobile devices, marketers have to ensure…

Infographic: 12 Steps For Promoting A New Blog Post

When you hit “post” on your latest blog entry, that is just the beginning. In…

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Infographic: Building A Landing Page That Sticks

Landing pages play a vital role in B2B marketing campaigns. Thompson Local, a provider of…

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Infographic: Making The Case For Marketing Automation ROI

Before investing in marketing automation, companies are looking for statistics to help them can understand…

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Three Steps to Customer-Focused Alignment Between Sales & Marketing

Companies that make use of sales-enablement tools and practices empower their reps to become more…

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The Power User’s Guide To Successful Webinars

Interactive online webinars have been identified as the gold standard for communications professionals to connect…

Shadow Lattice E-book Amp Up Marketing Automation with Predictive Analytics

Discover How Predictive Analytics Can Turbocharge Your Marketing Automation

Marketing automation tools are part of the modern marketer's arsenal, but tracking a buyer's behavior…

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Infographic: Account-Based Marketing

Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate…

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2013 Lead Management Optimization — Key Trends Analysis

Marketing is clearly committed to improving the level of support to sales, but there are…

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