Some of the topics covered in this white paper include:
- While the goal is to have the most up-to-date marketing automation platform, companies must take into consideration the marketing teams and growth plans as they plot to get to the next level.
- The importance of integrating disparate solutions to meet the changing demands of today’s dynamic environments.
- The specialized tools available, including solutions to identify “anonymous” visitors to your web site and help gather vital information that will improve the chances of converting a lead to a sale.
