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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Adobe Infographic “Top 5 Conversion Opportunities For Digital Marketers In 2012”

Inefficient is no longer acceptable! Marketers have focused their efforts on optimize prospect and customer…

Brainshark Sees Traction In Pharmaceutical, Financial Services Verticals For Mobile Presentation Platform

Brainshark, Inc., a provider of cloud-based online and mobile presentations, has reported customer growth in new…

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Quick Start Guide: Creating Killer Content

Today's marketers need to focus on adding value and delivering unique insights — it's all…

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Content Preferences Survey Report

Content is often the first point of engagement between a solution provider and a potential…

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Rewriting the Rules of Member Engagement

Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections…

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Infographic: Facebook – Dissecting The IPO

Facebook's IPO is off to a bumpy start – and it has a long way…

Sitecore And Brightcove Partner To Deliver Video Web Campaign Functionality

Sitecore recently announced its partnership with Brightcove, a provider of cloud content services, to launch…

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Are You Ready To Launch Your Lead Gen Team?

Are you ready to launch your lead gen team? This infographic, originally posted to the OpenView…

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Guide To Marketing Automation Solutions – May 2012

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their…

How To Get Your Campaign Groove On

This 29 page e-book looks at seven types of campaigns that can help you build…

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Landing Page Best Practices

For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to…

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New Strategies For Today’s Video-Enabled World

5 new strategies to create online video content from material you already have in-house. This…

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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series