Optimization Summit 2012 Wrapup

Published: June 21, 2012

MECLABS’ Editorial Content Director Daniel Burstein took time out of MarketingSherpa’s 2012 Optimization Summit in Denver to interview Dave Green, Best Practices Director for MECLABS. In this episode of DGR TV, Green discusses the important metrics for B2B marketers to be considered in today’s buyer-driven landscape, such as the concept of the “sales validated lead.” Green also highlights the key trends in testing optimization campaigns.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series