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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Curata_openandshutcaseebook

The Open and Shut Case for Content Curation

Content curation is turning out to be a bona fide game-changer. Marketers for a wide…

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State Of Demand Generation 2012 Report

The State of Demand Generation 2012 is a complimentary download that features trending insight and…

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Chance Favors The Prepared Mind: Understanding The Science Of Sales Intelligence

The influx of prospect, customer and target market information has caused a dilemma for sales…

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Marketing Matchmaking

Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems For many…

DemandBase-E-book-Cover-Nov2011

Tell Them What They Want To Hear: With Account-Based Targeted Content

  Optimizing the BtoB Web Site With Account-Based Targeted Content Your guide to BtoB’s advantages…

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5 Steps to Increase Win Rates and Improve Pipeline Performance

How Leaders are using Sales Playbooks and analytics to accelerate deal velocity New market threats…

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12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database

Constantly challenged with keeping your ever-changing lead data accurate and up-to-date?   In this brand…

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Boost Your Image: Master the Three Stages of Video Conferencing Success

As marketers strive to embrace new, engaging communication platforms, the use of video conferencing is…

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Link Between Demand Generation And Sales Revenue

Effective stages of Demand GenerationRead this whitepaper to understand how you can begin a demand…

Boosting ROI With “Multi-tenant Marketing Automation”

Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales…

DGR-Eloqua-Ebook-Nov2011

Building The Business Case For Marketing Automation

Key Considerations & Best Practices To Ensure A Successful Rollout & Optimize Results  As more of…

GTMAC-COVER

Guide To Demand Generation Consultants

This complimentary download profiles more than a dozen of the top demand generation consultants. Learn…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series