Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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How Effective Is Email Marketing For B2B Companies
With Hubspot research indicating that 80% of companies believe email is the best channel for…
5 Ways First-Party Intent Data Can Power ABM Success
Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting…
Why B2B Companies Need To Focus On Webinar Marketing
With research from ON24 showing that 75% of marketers can extend their marketing outreach through…
Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement
As the B2B marketing industry emerges from the Covid-19 pandemic more flexible and digitally focused,…
How Does Bad Data Affect Business
With so many businesses relying intent signals and behavioral data to inform their marketing and…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers
With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many…
Marketing Automations In Hybrid & Online Events: 6 Steps For More Efficient Event Communication
Marketing automation is a powerful tool in B2B event marketers' toolkits, but there are certain…
CXO Conversations: Jon Miller Spotlights The Rise Of ABX, State Of Marketing Automation
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
A Small Business Guide To Starting A Podcast
Podcasting has risen as one of the more valuable content forms in B2B, as it…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings
With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager…
How To Sell To C-suite Executives?
This infographic from TD Insights highlights some of the key metrics, tactics and tools for…
9 Ways To Help Increase Attendance At Your Next Virtual Event
As COVID-19 put a pause on in-person meetups, marketing events have gone virtual. Now more…
