Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Who Owns The Content Experience?
If you have content, you have a content experience, whether you’ve considered it a…
Using Personalization To Aid Every Stage Of The Customer Journey
Personalization was one of the hottest topics at the B2B Marketing Exchange this year. In…
What’s Working In Demand Generation?
Transformation and change are words that are frequently associated with B2B marketing these days. Goals…
Divisible Content 101
In the content marketing world, it's expected that teams can produce more with less. One…
Understanding And Maximizing Sales Content ROI
Producing high-quality sales content is vital to fueling conversations later in the buying journey. But…
Manufacturers Extend The Digital Transformation To Sales & Marketing
In the past, the success and growth of manufacturing organizations was heavily dependent on a…
B2BMX 2018 Day 3 Video Recap
Day three’s recap featured a discussion of the Netflix effect on buyer engagement, the Killer…
B2BMX 2018 Day 2 Video Recap
During the recap for day two, Brian Aderson and Klaudia Tirico discussed the keynote speech…
33 Top Brands Take Home Finny Awards For Video, Interactive & More
The winners of this year's Killer Content Awards (known affectionately as the Finnys) represent the progressive…
How To Choose The Best Digital Channel For Your Business
This infographic from Connext Digital shares a step-by-step guide to identifying the digital channels that…
The Top 3 Reasons Sales And Marketing Alignment Is Off
Marketing and sales alignment continues to be a commonly discussed issue in the B2B marketplace.…
2018 State Of B2B Intent Data
An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To…
