Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Filter Resources
Filter by Types
15 Applications Of Artificial Intelligence In Marketing
This infographic from Smart Insights provides a unique framework that maps specific AI applications to…
Why Virtual Reality Matters To Marketing
Virtual reality is becoming a sophisticated medium for companies to engage buyers. According to WebpageFX,…
Multichannel Marketing Attribution With Automated Machine Learning
The average sale results from more than 30 touchpoints. Standard practice in the industry has…
Who Owns The Content Experience?
If you have content, you have a content experience, whether you’ve considered it a…
Using Personalization To Aid Every Stage Of The Customer Journey
Personalization was one of the hottest topics at the B2B Marketing Exchange this year. In…
What’s Working In Demand Generation?
Transformation and change are words that are frequently associated with B2B marketing these days. Goals…
Divisible Content 101
In the content marketing world, it's expected that teams can produce more with less. One…
Understanding And Maximizing Sales Content ROI
Producing high-quality sales content is vital to fueling conversations later in the buying journey. But…
Manufacturers Extend The Digital Transformation To Sales & Marketing
In the past, the success and growth of manufacturing organizations was heavily dependent on a…
B2BMX 2018 Day 3 Video Recap
Day three’s recap featured a discussion of the Netflix effect on buyer engagement, the Killer…
B2BMX 2018 Day 2 Video Recap
During the recap for day two, Brian Aderson and Klaudia Tirico discussed the keynote speech…
33 Top Brands Take Home Finny Awards For Video, Interactive & More
The winners of this year's Killer Content Awards (known affectionately as the Finnys) represent the progressive…
