Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What GDPR Means For Marketers
This infographic from Act-On explains how upcoming GDPR regulations are expected to affect marketers. Based…
The Evolution Of Marketing Operations: Planning For The Measurable Future
No one in the marketing operations department can tell you what their role will be…
The Effect Of Technology On Human Creativity
Due to the age of technological disruption, creativity will soon be a top priority job…
15 Applications Of Artificial Intelligence In Marketing
This infographic from Smart Insights provides a unique framework that maps specific AI applications to…
Why Virtual Reality Matters To Marketing
Virtual reality is becoming a sophisticated medium for companies to engage buyers. According to WebpageFX,…
Multichannel Marketing Attribution With Automated Machine Learning
The average sale results from more than 30 touchpoints. Standard practice in the industry has…
Who Owns The Content Experience?
If you have content, you have a content experience, whether you’ve considered it a…
Using Personalization To Aid Every Stage Of The Customer Journey
Personalization was one of the hottest topics at the B2B Marketing Exchange this year. In…
What’s Working In Demand Generation?
Transformation and change are words that are frequently associated with B2B marketing these days. Goals…
Divisible Content 101
In the content marketing world, it's expected that teams can produce more with less. One…
Understanding And Maximizing Sales Content ROI
Producing high-quality sales content is vital to fueling conversations later in the buying journey. But…
Manufacturers Extend The Digital Transformation To Sales & Marketing
In the past, the success and growth of manufacturing organizations was heavily dependent on a…
