Personalization was one of the hottest topics at the B2B Marketing Exchange this year.
In this podcast, Demand Gen Report’s Andrew Gaffney and keynote speaker Jeff Marcoux of TTEC discuss why B2B marketers still struggle with personalization and the opportunities for tying the strategy into all steps of the buyer’s journey. They also discuss emerging technologies such as chatbots, how the technology can engage with end users and what that means for personalization.
