Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Analyzing The Data Skills Of B2B Marketers
Predictive analytics is considered B2B marketers' weakest data skill, while data segmentation is the strongest,…
Using Data Triggers to Drive Marketing and Sales
Have you ever purchased an umbrella on a sunny day? Chances are you haven’t, since…
How Inbound Marketing Accelerates Business Growth
B2B businesses can’t wait for customers to come to them. To be successful, they need…
2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis
More than half (51%) of B2B buyers rely on content now to research their buying…
The 2016 Killer Content Awards
It has been an exciting year for content marketing. In the 2015 installment of our…
The Evolution Of B2B Sales Decisions
The role of B2B sales reps has changed drastically over the past few decades, but…
20 Sources Of Content Marketing Inspiration
Content production and consistency tend to be the biggest challenges within marketing organizations. However, knowing…
Cracking The Code Of Sales & Marketing Alignment
Let’s be honest: marketing and sales alignment is a recurring topic of discussion. But recent…
2016 Demand Generation Benchmark Report
Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%)…
Top B2B Marketers Measure Lead Nurturing Effectiveness To Boost Performance
While B2B marketers rely on lead nurturing as part of their lead generation strategy, many…
B2B Marketing Predictions For 2016
Video marketing, predictive data and ad-blocking technologies are recurring themes as B2B marketing experts look…
Answers To The Top 10 Email Marketing Questions
With the email marketing landscape continuously evolving, it is important for B2B marketers to stay…
