Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals
Navigating the current tech landscape can make marketers feel like they're falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking to focus their efforts on cross-department goals to maximize investments.
Learn from 11 industry practitioners about the marketing automation platforms they use, what they find critical to their day-to-day efforts, as well as their New Year's resolutions for their tech stack. Plus, get advice from four analysts in the marketing automation space — Perficient Digital, The Pedowitz Group, LeadMD and Digital Pi — on how B2B marketers can maximize the use of their MAP in 2019.