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Super Opportunities for Marketers this Sunday: The Demand Gen Report Interview with Typeface’s Jason Ing

The NFL championship game is one of the truly last events that brings large numbers of viewers to…

Feature February 4
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Converting Conference Conversations into Pipeline Revenue

More B2B companies are doubling down on in-person events. According to the 2025 State of Events and Industry…

Demanding Views January 23
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Demand Gen Report 2026 Trends: CallTrackingMetrics’ Erika Rollins

AI Will Reshape Brand, Demand, And Trust Marketing teams are entering 2026 with a clear signal from buyers.…

Demanding Views January 16
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Demand Gen Report 2026 Trends: Pipeline360’s Tony Uphoff

5 Trends That Will Reshape B2B Marketing in 2026 and Beyond As we head into 2026, B2B marketing…

Demanding Views January 15
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Driving B2B Growth with Facebook: DGR’s Interview with The Marketing Heaven’s Brian Futral

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions.…

Feature January 7
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2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports

The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an…

Blog December 22
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Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco

Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…

Demanding Views December 22
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Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…

News Brief December 16
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B2BMX 2026: Innovation, Driving Growth and What’s Next for AI

With registration now open for B2BMX 2026, we want to provide you with the reason to attend the…

Blog December 9
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and…

News Brief November 3
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B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

News Brief October 20
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