What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers' crystal ball into granular insights about customer and prospect behaviors — but the data is only as strong as its collection methods. Unfortunately, more than one-third of marketers indicated that buyer intent insights accounted for the biggest gaps in the contact information they collect. Despite those troubles, marketers are still going all-in on intent: 65% of…