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Reports

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. These data sources are crucial in de-anonymizing stealth buyers, who prefer to research solutions and platforms independently before reaching out to a sales rep. Factor in the impending privacy regulations that are set to change the way organizations can collect…
State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth

State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth

As the digital landscape expands, B2B marketers are leveraging the power of audio and video (A/V) content to forge deeper connections, cultivate brand loyalty and drive unprecedented growth. In fact, 89% of marketers plan to increase their audio content utilization in the coming year, while 70% consider video the most effective medium for conversions. Embracing the dynamic A/V duo empowers…
What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation

What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation

B2B buyers are five times more likely to engage with content than traditional sales outreach, but an oversaturated landscape makes creating engaging and unique content easier said than done. Luckily, the latest advancements in AI — specifically, generative AI — are helping marketers streamline content creation and curate highly relevant assets quicker. This special report will explore the content preferences…
2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

The B2B sales technology landscape is continually evolving, driven by advancements in digitaltransformation and the ever-increasing demand for efficient and effective sales. In fact, LinkedInresearch found that 76% of sales professionals cite sales technology as “critical” or “extremely critical” to closing deals. With that in mind, it’s imperative that B2B practitioners ensure their sales technology is diverse, competitive and modernized.…