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Latest In: ABM

ABM budget spending Demand Spring Pipeline Revenue Marketing revenue strategies
88% Of Marketers Turn To Revenue Marketing Strategies To Improve Pipeline, Cite Budget Challenges

88% Of Marketers Turn To Revenue Marketing Strategies To Improve Pipeline, Cite Budget Challenges

Since its introduction in 2017, revenue marketing has helped marketers drive greater revenue in their strategies, internal processes…

Industry News January 27
ABM ABM Leadership Alliance account relationships ITSma revenue generation ROI Measurement
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…

Industry News January 20
ABM account data Accountbased marketing attribution Data Quality DemandJump events
DemandJump Unveils Account-Based Attribution Tool

DemandJump Unveils Account-Based Attribution Tool

DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales…

Industry News January 6
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