Accenture Acquires MomentumABM
Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded…
News Brief September 8
Latest In: Accenture
ANA Recognizes Marketers Rethinking, Amplifying And Disrupting The Industry At ‘Communicators Of The Year Awards’ Ceremony
The Association of National Advertisers (ANA) named marketing leaders at Accenture, Ally and Quantcast as the winners of…
Industry News February 1
Accenture Takes Top Honor In Sitecore Experience Awards
Customer experience management platform Sitecore announced the winners of its annual Experience Awards, and management consulting firm Accenture…
Industry News July 21
Are B2B Marketers Drowning In Data?
As a journalist, I've covered the evolution of marketing and advertising for 15+ years, with a focus on…
Blog April 13
Marketo Partners With Accenture To Fuel Upmarket Growth
In the company's continued effort to push upmarket with its marketing automation product, Marketo announced that it has…
Industry News March 10
Study: Majority Of B2B Companies Have E-Commerce Initiatives
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive…
Industry News January 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
