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B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
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Two New Features from Madison Logic Introduced

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…

News Brief June 23
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Digital B2B Network Concept with Futuristic Interface. 3D Rendering

Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…

News Brief June 23
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