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#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless…

Industry News February 27
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4 Steps To Improve Pipeline Management And Forecasting

4 Steps To Improve Pipeline Management And Forecasting

The B2B buyer's journey is a nonlinear process. But sellers still track deals using discrete stages in a…

Demanding Views February 25
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Demandbase Launches Dynamic Audiences Designed To Automate ABM Campaigns

Demandbase Launches Dynamic Audiences Designed To Automate ABM Campaigns

Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their…

Industry News January 31
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