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Latest In: B2B Demand Generation

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified,…

Blog October 29
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Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…

Industry News February 16
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B2B Marketers Ramp Up Retargeting Strategies

The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they…

Industry News January 15
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Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads

By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…

Demanding Views March 27
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