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Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms

Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate,…

Industry News November 6
B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
B2B B2B marketing data Data management Demand Gen Report lead management lead measurement lead performance Mary Firme Michael Bird Netprospex ReachForce social media TechProspex

Business Trends Make ‘Data Decay’ A Pressing Issue For B2B Marketers

More than ever before, the U.S. job market is in a state of flux. More people are changing…

Industry News October 31
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