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Leveraging The Alphabet To Improve Lead Generation

By Jenny Vance, President, LeadJen When it comes to lead generation, marketers should know their ABCs. That's right,…

Industry News July 17
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Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions,…

Industry News July 3
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How 3 Brands Implemented Engagement-Based Emailing Strategies

By Chad White, Research Director, Responsys There's finally mounting evidence that email marketers are taking serious steps to…

Demanding Views July 3
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