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Latest In: #B2BMX

#B2BMX Q&a
Industry Analyst & Author Rebecca Lieb Asks The Tough Questions On Tech In B2B Ad, Owned Channels

Industry Analyst & Author Rebecca Lieb Asks The Tough Questions On Tech In B2B Ad, Owned Channels

As the cost — and effectiveness — of paid advertising has been brought under question by the B2B…

Blog February 9
#B2BMX B2BMX18 marketing ops MOCCA
MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role…

Blog February 1
#B2BMX AgileSherpas BuzzFeed Climeon Facebook SiriusDecisions
Life Beyond The Lead: Keynote Sessions At B2B Marketing Exchange Address Realities Of Buying Groups, New Campaign Models

Life Beyond The Lead: Keynote Sessions At B2B Marketing Exchange Address Realities Of Buying Groups, New Campaign Models

The fundamental shift from capturing individual leads to engaging buying within target accounts is a multidimensional change many…

Industry News January 24
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