How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…
Feature October 22
Latest In: budget
Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…
News Brief June 5
Integrate Launches New Customer-Centric Dashboards At #B2BMX
At the B2B Marketing Exchange in Scottsdale, Ariz., Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions,…
Industry News February 28
Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…
Demanding Views December 16
Experiment, Invest & Refine GTM: How To Maximize Sales Productivity
Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…
Industry News December 14
The Future Of Event Planning & Beyond: What’s In Store For 2023
If the last few years of disruption caused by the pandemic taught event leaders anything, it's that the…
Industry News November 9
New Research: 70% Of B2B Marketers Project Minimal Shift In Budget Amid COVID-19
The COVID-19 pandemic has forced many B2B organizations to pivot strategies and cancel in-person events. But on a…
Industry News April 9
Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success
Any small business owner is no stranger to the difficult question: what do you do with your marketing…
Demanding Views March 29
VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign
For leading vision insurance provider VSP Global, whose ultimate purpose is to save customers money on vision care, it's important to…
Case Studies July 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
