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Latest In: CAC

AI artificial intelligence budget CAC Customer Acquisition Cost genAI Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders POM Marketing ROI Staffing Levels vanity metrics
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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
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