B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive,…
Demanding Views February 6
Latest In: CMO
Demand Gen Report 2026 Trends: Gartner Marketing Practice’s Christy Ferguson
Break the Mold: How B2B CMOs Can Drive Growth with Buyer-Centric Campaigns in 2026 As B2B marketing enters…
Demanding Views January 2
High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for…
Demanding Views October 31
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…
News Brief June 5
How CMOs Can Lead with Agility and Purpose
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…
Demanding Views May 30
6sense Names Latané Conant As Chief Revenue Officer
6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief…
Industry News October 5
Allego Welcomes Heather Moses As CMO
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside…
Industry News February 7
Calendly Appoints Former Asana Exec As CMO
Calendly, a scheduling platform provider, hired Jessica Gilmartin as CMO. Reporting to the Founder and CEO Tope Awotona,…
Industry News January 12
RFPIO Appoints DocuSign, Google & Seismic Alumnus As CMO
RFPIO, a response management platform, hired Michael Londgren as its CMO to help shape the company's overall growth…
Industry News December 9
ON24 Appoints Callan Young As CMO
ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization's go-to-market strategy, which…
Industry News October 13
Lookout Appoints Deborah Wolf As Chief Marketing Officer
Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief…
Industry News August 30
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
