Inside The Pulse: New DGR Survey Reveals Current State of Industry Events
As the new year started, there was renewed optimism for the growth of attendance for in-person events and…
News Brief April 30
Latest In: Content
Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B…
News Brief April 21
Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…
Blog February 29
#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance
Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…
Industry News February 29
#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…
Industry News February 28
#B2BMX 2024 Preview: The Roadmap To Revenue Revealed
The road to hell might be paved by good intentions, but the road to excellent marketing is paved…
Industry News January 23
Integrate Launches New Media Division, Pipeline360
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…
Industry News January 12
How Avalara Drives Lifetime Value For Customers With AI-Enabled Insights From Gong
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures.…
Case Studies January 2
What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as…
Industry News November 29
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…
Blog October 25
Responsive Extends AI Capabilities Within Strategic Response Management Platform
Responsive (formerly RFPIO), a provider of strategic response management software, unveiled enhanced AI product capabilities at its Responsive…
Industry News October 20
Buying Groups Help B2B Marketers Win At Data-Driven Advertising
As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…
Demanding Views October 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
