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Abstract technology background with a focus on innovative business solutions, showcasing a dynamic blend of digital tools, data analytics, and strategic planning to drive efficiency, productivity

Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and…

Demanding Views July 3
AI artificial intelligence DaaS data demand-as-a-service Economy kpis lead generation lead nurturing.leads tech stacks
DV Wave 2

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…

Demanding Views June 20
AI artificial intelligence buyer engagement data digital-first experiences hyper-personalization pharosIQ
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Rethinking Buyer Engagement in Modern B2B Marketing

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…

Feature May 21
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series