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Latest In: demand generation

Avaya CEO CMO demand generation Jim Hooker Morag Lucey sales acceleration SAP Televerde
Televerde Hires Morag Lucey As First Female CEO

Televerde Hires Morag Lucey As First Female CEO

Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company's new CEO. Lucey…

Industry News January 7
Brian Giese demand generation InsightBASE intent data lead generation opportunityBASE sales True Influence
True Influence Launches OpportunityBASE To Help Drive High-Quality Lead Generation

True Influence Launches OpportunityBASE To Help Drive High-Quality Lead Generation

True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature…

Industry News December 4
#DoubleYourFunnel Accountbased marketing CaliberMind Chris Nixon demand generation funnel strategies
The One Thing You Need To Double Your Funnel

The One Thing You Need To Double Your Funnel

While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use…

Blog August 6
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