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B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…

Industry News May 24
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Leading Execs At Oracle's Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”

Leading Execs At Oracle’s Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”

One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week…

Blog April 26
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AI Takes Center Stage At Marketing Innovation Summit

AI Takes Center Stage At Marketing Innovation Summit

Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is…

Industry News April 12
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