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Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences

Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude…

Industry News October 21
Accountbased marketing Demandbase
Demandbase Raises $30 Million To Accelerate Growth, Explore Acquisitions

Demandbase Raises $30 Million To Accelerate Growth, Explore Acquisitions

Demandbase, a provider of account-based marketing (ABM) technology, has raised $30 million in equity financing to bring the…

Financial News July 16
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B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

While it is not a new strategy, account-based marketing has recently become a critical part of the marketing…

Industry News June 16
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