Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
Latest In: Dmitri Lisitski
Influ2 Introduces Contact-Level Buyer Intent Capabilities
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…
News Brief September 15
Why Account-Based Marketing Has Failed – And How We Can Fix It
For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have…
Demanding Views May 21
Influ2 Launches Person-Based Marketing Platform
Influ2, a person-based marketing (PBM) solution provider, has released a new platform designed to use machine learning to…
Industry News May 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
