2026 Database Strategies & Contact Acquisition Benchmark Survey AI artificial intelligence buying intent email marketing firmographic targeting
Imagine trying to build a skyscraper on a foundation of loose gravel. You can have the best architects…
Blog
February 4
2026 Database Strategies & Contact Acquisition Benchmark Survey AI artificial intelligence buying intent email marketing firmographic targeting
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads…
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January 28
2026 Database Strategies & Contact Acquisition Benchmark Survey AI artificial intelligence buying intent email marketing firmographic targeting
Imagine trying to build a skyscraper on a foundation of loose sand. No matter how beautiful the glass…
Blog
January 19
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
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February 23
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
advertising AI artificial intelligence b2b marketers CTV data firmographic impressions intent data Madison Logic podcasts social media The Harris Poll
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views
October 8
