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What's Working In Event Marketing: 4 Tactics Driving Event Success At All Stages Of Planning

What’s Working In Event Marketing: 4 Tactics Driving Event Success At All Stages Of Planning

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in…

Industry News February 1
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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…

Industry News January 9
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Forrester's Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

Forrester’s Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

This is a five-minute read; but for the short attention spans among us, I'll cut to the chase.…

Demanding Views January 7
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