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Latest In: lead nurturing

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The Rise Of Inside Sales Is Shaking Up The Sales Pipeline

Traditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads…

Industry News August 21
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New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of…

Industry News August 14
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Pardot Expands Lead Capture Capabilities To Facebook

ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new…

Industry News May 24
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